The United Way of Southeast Missouri used its Leadership Luncheon on Thursday at Farraday’s to announce the official kickoff of its 2015 campaign is just around the corner, as is the official first day of the organization’s new executive director, Elizabeth Shelton of Cape Girardeau. She has a background in marketing, specifically as owner of Write Results Marketing. Director of donor relations Nicholle Hinkle says Shelton officially steps into the role Aug. 10. The United Way of Southeast Missouri has been without an executive director since May. Nancy Jernigan had held the position since 1995. The 2015 campaign will kick off at 11:30 a.m. Aug. 27 at Cape West 14 Cine.