Senior digital producer with Red Letter Communications, Clay Schermann, will present at the Tri-State Advertising and Marketing Professionals meeting on Tuesday, April 26 at 11:30 a.m. at Dexter BBQ in Cape Girardeau. The program is designed to help business owners utilize analytics to improve their website, business and marketing and advertising communications. Schermann will also discuss reporting versus analysis, setting and measuring goals, how analytics can help and share some examples. Registration for the program, including lunch, is $15 for Tri-State AMP members, $20 for non-members and $12 for students. Register online at tristateamp.eventbrite.com.